Minimum viable

product (p69) Concierge: start with one customer (p100) Simulate with people (p105) Accelerate this feedback loop! Build Turn ideas into products THE LEAN STARTUP ERIC RIES Experiment to move numbers closer to plan (p114) Go and see for yourself (p69) Measure See how customers respond Split-test to find cause and effect (p136) The Five Whys: Learn Pivot or Find and fix root causes (p234) persevere Which activities create value? Which are waste? (p182) (c) 2012 Sacha Chua, LivingAnAwesomeLife.com Pivots (p172) Value capture Zoom in Zoom out Customer segment Customer need Platform Business architecture Engine of growth Channel